September 5, 2025

The AI Culture - US versus EU

I watched two very different announcements this week and felt the Atlantic Ocean grow a little wider.
The AI Culture - US versus EU

I watched two very different announcements this week and felt the Atlantic Ocean grow a little wider.

First, Microsoft’s leadership doubled-down on its AI up-skilling juggernaut: billions for training licences, certification pathways, and new “click-to-comply” API bundles. The message from Redmond to Washington is almost melodic: “Give us a stable runway, and we’ll keep America skill-ready.”

Then, quietly, a Swiss research collective released a frontier language model under an open licence. No paywall, no opaque API—just raw weights, data lineage, and an invitation to inspect, adapt, remix. Code, not press releases, did the talking.

Same technology, radically different social contracts.

Renting versus Stewarding

I have to be pragmatic, not ideological. Cloud APIs lets us ship prototypes in a morning; open-weight models make auditors smile and keep board-level risk appetites in check. Yet the tension is real:

  • Renting intelligence feels like streaming music—instant, addictive, and subtly reshaping our taste to match the catalogue.
  • Stewarding intelligence feels like tending a community garden—slower, messier, but the soil is ours to reuse.

Neither path is wrong. The danger is forgetting we still have a choice.

The Hidden Cost Curve

Microsoft’s programmes will flood the market with certified AI practitioners. Great talent boost—but notice the curriculum is optimised for their stack. Switching later will feel like rewriting muscle memory.

Open models demand heavier lifting up front: hosting, fine-tuning, governance. Yet every euro spent buys forward optionality—on-prem deployment for privacy-sensitive workloads, language alignment for minority markets, transparent bias audits for clients who (rightly) ask tough questions.

Somewhere in your roadmap a line item reads “exit cost.” If you can’t find it, the number is probably growing.

Closing Reflection

AI will co-author our companies whether we orchestrate it or not. The real strategic edge isn’t the cleverness of a single model but the freedom to choose—and re-choose—our tools as contexts shift.

Are we building a future we can pack up and carry, or one we have to keep renting by the hour

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